DSC-W710/W730 | Red Eye Reduction | Cyber-shot User Guide

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Red Eye Reduction

The flash strobes two or more times before shooting to reduce the red-eye phenomenon when using flash.

Set the camera to shooting mode.

MENU (Settings) (Shooting Settings) [Red Eye Reduction] desired mode

	Auto	When the Face Detection function is activated, the flash strobes automatically to reduce the red-eye phenomenon.
	On	The flash always strobes to reduce the red-eye phenomenon.
	Off	Does not use Red Eye Reduction.

What causes the red-eye phenomenon?

Pupils become dilated in dark environments. The flash light is reflected off the blood vessels at the back of the eye (retina) (A), causing the “red-eye” phenomenon.

Other ways to reduce red-eye

Select (High Sensitivity) mode in Scene Selection. (The flash is set to [Off] automatically.)

Notes

To avoid blurring of images, hold the camera firmly until the shutter is released. It usually takes a second until the shutter is released, and also be sure not to allow the subject to move during this period.

Red Eye Reduction may not produce the desired effects. It depends on individual differences and conditions, such as the distance to the subject or if the subject looked away from the pre-strobe.

If you do not use the Face Detection function, Red Eye Reduction does not work, even when you select [Auto].

[Red Eye Reduction] is set to [Off] in the following situations:

When (Night Scene), (High Sensitivity), (Gourmet), (Pet) or (Fireworks) (DSC-W730) mode is selected in Scene Selection.

When the Smile Shutter function is activated.